Website Launch Checklist

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Strategy

Each page has one clear jobName the decision or action the page should help a visitor make.The primary audience is explicitWrite for the buyer you most want to serve, not an abstract 'everyone.'The offer is understandable without insider languageA first-time visitor should know what you do and who it helps within seconds.Success can be measuredChoose the meaningful action: qualified inquiries, bookings, purchases, or applications.

Trust

Claims are supported by evidenceUse real work, credentials, process details, or verifiable outcomes—never filler proof.Contact and business details are consistentCheck the company name, email, phone, service area, and social profiles.Privacy and legal pages are availableExplain how inquiries and analytics data are handled in plain language.Visitors know what happens after contacting youSet expectations for response time, discovery, scope, and next steps.

Conversion

Every page has an intentional next stepThe call to action should match the visitor's likely level of commitment.Primary actions are visually consistentUse one dominant treatment so visitors do not have to decode the interface.Forms ask only for information you will useRemove unnecessary friction and explain why sensitive details are needed.Form success and error states are clearConfirm submission, preserve useful input, and provide a fallback contact path.

SEO

Titles and descriptions are uniqueDescribe the page accurately and lead with the topic a real customer would search.Headings reflect the page structureUse one clear H1 and descriptive subheadings that make the content scannable.Canonical URLs and index rules are intentionalPrevent duplicate or private pages from competing in search results.Sitemap, robots, and structured data are verifiedTest the generated files and validate schema against the visible page content.

Technical

Core journeys work on phone and desktopTest navigation, forms, payments, downloads, and important interactive states.Keyboard and screen-reader basics are testedVerify focus order, labels, contrast, motion controls, and meaningful alternative text.Performance is checked on a realistic connectionOptimize oversized media, third-party scripts, fonts, and layout shifts.Security and reliability fallbacks are in placeProtect secrets, validate input, rate-limit abuse, and plan for third-party outages.

Launch & handoff

Analytics tracks meaningful actionsTest events with consent settings and exclude internal or test activity where possible.Redirects and broken links are checkedPreserve valuable old URLs and crawl the production build before launch.Ownership and access are documentedRecord who owns the domain, hosting, analytics, repositories, and connected accounts.Backups, monitoring, and post-launch review are scheduledDefine who responds, how recovery works, and what will be reviewed after real traffic arrives.

Launch with fewer expensive surprises.