# Website Project Brief

Use this worksheet before requesting a proposal or beginning a website build. If an answer is unknown, mark it as a discovery question rather than guessing.

## 1. Business and owner

- Business name:
- Primary contact:
- Current website or social profile:
- Who owns the domain account?
- Who can approve copy, design, and launch?

## 2. Audience and offer

- Who is the primary buyer?
- What problem are they trying to solve?
- What service or offer should the website prioritize?
- What makes the business a credible choice?
- What objections must the website answer?

## 3. Primary action

- What is the single most important visitor action?
- What happens immediately after that action?
- Who is responsible for responding?
- What response time can the business consistently meet?

## 4. Required pages

- Home:
- Service pages:
- About / team:
- Work / proof:
- Pricing:
- Resources:
- Contact:
- Legal / privacy:
- Other:

## 5. Content and proof

- Existing copy:
- Existing photography or video:
- Approved logos and brand files:
- Client testimonials with permission:
- Case studies and verified outcomes:
- Certifications, licenses, registrations, or awards that can be verified:

## 6. Integrations

- Contact forms:
- CRM or lead destination:
- Booking system:
- Payments:
- Email platform:
- Analytics:
- Other systems:

## 7. Search and local visibility

- Primary service area:
- Priority services:
- Google Business Profile owner:
- Existing search or analytics access:
- Pages that already receive traffic:
- Important local or industry competitors:

## 8. Constraints

- Target launch window:
- Budget range:
- Required approvals:
- Legal or compliance requirements:
- Existing contracts, platforms, or hosting constraints:
- Known risks or dependencies:

## 9. Launch ownership

- Who will own the domain, hosting, analytics, and form accounts?
- Who will test forms before launch?
- Who will maintain content after launch?
- What documentation or training is required?

## 10. Definition of done

Write the specific conditions that must be true for the project to be considered complete.

- [ ] Required pages approved
- [ ] Mobile layouts reviewed
- [ ] Forms tested end to end
- [ ] Analytics verified
- [ ] Search settings and sitemap verified
- [ ] Ownership and access documented
- [ ] Handoff completed